Don’t be too SMART, but SAVE your goals – proposal for a renewed goal-setting formula for Generation Y


  • Christoph Desjardins


What are the scientific origins of the SMART goal-setting formula? What are the motivational needs of Generation Y? How can the SMART formula be renewed to match the expectations of Generation Y?

Literature review and web research. Conceptual design.

The SMART formula was found as an endemic, but non-scientific concept. A major limitation of the SMART acronym is its cognitive focus and framing. Motivational needs of Generation Y are not explicitly considered. Theoretical development of the new goal-setting formula SAVE for Generation Y: Specific, Attainable, Valuable, Elevated.