Articles

• Employee motivation profile for job enrichment

  Adrian Tobias Teuber

  1-18

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• Deceptive Counterfeiting and Purchase Intention towards Products in Anti-Counterfeit Packaging An Empirical Investigation in Sub-Saharan Africa

  Thomas Dobbelstein, Paul Mfopou Pepuere

  19-30

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• The impact of effectuation on the introduction of innovative products

  Bogdan-Mircea Parnica

  31-49

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• The influence of digitalisation on procurement efficiency

  Florian Bauer, Martin Göbl

  50-65

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• Application of cost management methodologies for sustainable cost reductions of purchased parts Comparison and evaluation of different methods in the industrial application

  Fabian Schmidt

  66-80

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• Analysis of the misuse of customer-friendly returns services in e-commerce by ultimate consumers (B2C)

  Mona Sonntag

  81-94

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• Gender, self-image and leadership: a gender-specific comparison of the self-images of female and male leaders

  Brigitte Streibich, Christoph Desjardins

  95 - 109

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• Employee Retention Management: long-term retention of employees – a comparison of generations

  Katrin Winkler, Christina Saur

  96 - 111

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