Contextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers

Авторы

  • Aditya Athni

Ключевые слова:

YouTube, behaviour, influence, consumer

Аннотация

In comparing product review videos to official advertisements on YouTube, what type of video has a stronger contextual, emotional and behavioural influence on consumers?

Загрузки

Опубликован

2018-01-12

Выпуск

Том 5 (2017): Journal of Applied Leadership and Management, 2017

Раздел

Articles